The most incomprehensible part about search engine optimization is its incorrect usage and the abstruse results that follow. As much as optimization is important to increase your website visibility and discernainity, SEO users should be aware of certain rookie mistakes like optimization traps and how exactly SEO hurts your traffic.
Do you want to increase the number of people who visit your website? Yes.
Do you want your visitors to become your customers?Also yes.
But are your SEO practices mobile responsive and favour the search intent and customer objective? No.
The time has come that you shift from conservative optimization practices and realise that browsers like Google have updated their search algorithm to about 8 times per day. Now imagine the plethora of competitors selling similar products as yours, in a better, more far reaching and object oriented way!
Gear up because this is no kid’s competition.
The key to successful seo rankings is escaping optimization traps, adapting to changing algorithms, enhancing your content and products and making it more customer friendly and enticing.
Firstly, the most common optimization trap is keyword stuffing or its unsound usage. The SEO you design should understand customer motive, and provide instantaneous outcomes suiting their search intent. The foremost SEO trap one should avoid is developing low quality and shallow articles or products stuffed with counterproductive content and non-functional keywords just to satisfy the purpose of seo.
On top of that, avoid publishing duplicate content and rely on originality. Google ranking highly penalises plagiarism and duplicity. Create admissible and relevant content, and add audio visual effects for better presentation, use catchy headlines and assure that all of customer queries remain answered making them come back for more.
Furthermore, when you are designing your SEO you should keep in mind that, according to data 57 percent of users who visit online websites rely on mobile services. Optimizing websites for mobile friendly usage is the need of the hour. When creating responsive websites, there are certain predetermining factors one should take care of like site speed, design structure, loading time, optimized markups and time, pixel resolution and more which automatically optimize your website, ranking its search up in SERPs.
Last but not least, always look for broken links. Use Google tools to fix these links and prevent your website from Google crawls. Broken links or irrelevant external links in addition to low quality content can surprisingly lower our SERP rank. The tip here’s to link to significant and admissible websites to ensure high quality content satisfying the customer wants.
Here is when innovidesign labs come to your rescue! At innovidesign labs, you need not worry about quality content, SERP ranking, crawlers or bots, or having to escape optimization traps as all of these spectrums be it, digital or social are well taken care of.
So sit back, and develop highly useful and compatible content and enjoy your website rankings up on search engines!