A social media audit is a means of evaluating a company’s social media strategy and identifying gaps and development potential. These three words can make a marketer shiver, especially if they are unfamiliar with them. It’s critical for enhancing social presence.
But what if we told you there’s no need to be concerned, and that a social media audit may actually be fun? So, to begin, let’s look at why it’s vital.
Why is Conducting Social Media Audit Important?
- Insights about social media performance that are objective.
You collect and evaluate data during an audit to get a realistic picture of what needs to be done to improve your social media strategy.
- Increased conversions.
Based on the study of your overall performance, you receive a clear image of what you’re doing wrong.
- New possibilities for generating leads
A social media audit identifies possible sales possibilities and teaches you how to properly reach out to potential customers.
- Outrunning your competitors
A social media audit entails competition analysis, which aids in the identification of new market prospects and techniques to promote your business on social media platforms.
What Is a Social Media Audit and How Do I Conduct One?
So, how do you go about doing a social media audit?
You’d be surprised, but auditing isn’t rocket science, and you probably already have everything you need to conduct one and gain insights from it.
- Step #1: Select the channels and profiles that will be audited.
To begin, make a list of all social media accounts that will be checked during the audit. However, while it may appear to be a no-brainer at first, keeping track of every profile under your name is not as simple as it appears.
- Step #2: Check to see sure the account information is correct.
Once you’ve decided which profiles to focus on, begin the audit by double-checking that all of the information listed on these accounts is current.
What is your ultimate goal in this situation?
It’s not just about delivering useful and up-to-date brand information; you should strive for perfect uniformity across all social media sites. Consistency also applies to the design of your profiles, which should be consistent with the rest of your marketing channels.
- Step #3: Get to know the most recent demographic data updates.
What is your level of familiarity with your followers?
If you’re hesitant to answer this question, it’s likely that you don’t have a good understanding of who your target audience is, and this is harming your social media success. That’s why you’ll benefit from a social media audit: it will help you become closer to your followers and better understand their needs.
- Step #4: Examine how well your posts are performing.
It’s time to move on to the next part of a social media audit: content performance analysis, after you’ve crawled your audience data.
To reach your target audience, you’ll need to use content marketing. On the other hand, it can be rather costly. As a result, an audit is a tool to determine whether your investment is paying off.
- Step #5: Make a final report.
After you’ve finished reviewing the best-performing posts, create a social media audit report that summarises the findings. When you’re satisfied with your report, standardise all of your social media logins and passwords. Securing your profiles is a crucial step.